In addition to revenue from base game sales, we follow a strategy that combines free updates with paid DLCs to continuously add fresh value to our content and maintain long-term revenue streams. Our first-party IPs undergo a multi-year development process, which varies based on the scope of the project and the platform. Over a decade ago, we launched our first first-party IP game and have since continued to release significant new instalments and updates to keep our diverse customer base engaged with our content.

StoryToys secures global leading brand partner license agreements for popular kids’ brands to create, develop and publish engaging mobile apps and games appealing to children in early childhood. The apps are free to download and access basic content. Parents and caregivers can unlock additional content through a recurring subscription or one-time in-app purchases across mobile (iOS, Android), Apple, Google, Amazon and Samsung marketplaces. StoryToys boasts over 327,000 active subscribers, 11m monthly active users and over 240m app downloads.

Team17 is a focused Indie developer and publisher supporting both first and third-party IP, with a portfolio of 120+ games across all major platforms. In addition to first-party IP, Team17 partners with new and returning independent developers around the globe, offering a range of publishing services from end-to-end support in the game creation process, to marketing and revenue lifecycle management. It boasts an unparalleled diverse back catalogue with world class lifecycle management capabilities to drive additional, reliable revenue streams from its existing portfolio.

Strategy and business priorities

As everplay moves forward, it will be focused on five core strategic pillars, namely:

• Create evergreen brands: We will be the custodians of our games and IP with a development roadmap to unlock their potential today and into the future. We will focus on our established first-party IP games and the discovery of new games for existing and new players. We will use our world class lifecycle management skills to support our back catalogue and employ innovative marketing strategies driving player engagement to improve growth, profitability and return on investment.
• Relationship builders: We will nurture our world-class partnerships with developers, platforms and brand owners to remain the leading Indie developer and publisher. We will leverage our greenlight process to access the most exciting games from outstanding developers from around the world.
• Innovation and M&A: We will explore and implement opportunities to capitalise our knowledge base and drive growth into new markets, technologies, audiences and IP, both organically and through M&A. We will adapt our publishing models to ensure we attract the highest quality developers.
• Synergies & collaboration: We will foster greater collaboration between all our teams and divisions, maximising the potential of their unique skills and expertise, whilst simultaneously optimising efficiencies and synergies within the Group.
• Talent & culture: We will ensure our culture attracts and retains world class talent. We will support aspiration, creativity and belonging, to deliver growth and achieve our strategic ambitions. We believe that when our employees have pride in their work, trust in the business and camaraderie amongst their colleagues, they will be more engaged and productive.

We have a strong pipeline of new games and apps scheduled for launch across 2025 and beyond, and we will continue to develop and launch additional content across the existing portfolio.

The Group plans to continue to grow revenue and profit, which includes increasing the proportion of revenues from first-party IP over time, sharpening our greenlight process, developing more innovative marketing and publishing models, while pursuing an active M&A agenda.