Mission, Values and Strategy

We will be custodians of our games and IP; each with a defined roadmap to unlock their potential - today and into the future. We will focus on our established first-party IP games and the discovery of new games for existing and new players. We will use our world class lifecycle management skills to support our back catalogue and employ innovative marketing strategies driving player engagement to improve growth, profitability and return on investment.

We will nurture world-class partnerships with developers, platforms and brand owners to remain the leading indie developer and publisher. We will leverage our greenlight process to access the most exciting games from outstanding developers from around the world.

We will explore and implement opportunities to capitalise our knowledge base and drive growth into new markets, technologies, audiences and IP, both organically and through M&A. We will adapt our publishing models to ensure we attract the highest quality developers.

We will foster greater collaboration between all our teams and divisions, maximising the potential of their unique skills and expertise, whilst simultaneously optimising efficiencies and synergies within the Group.

We will ensure our culture attracts and retains world class talent. We will support aspiration, creativity and belonging, to deliver growth and achieve our strategic ambitions. We believe that when our employees have pride in their work, trust in the business and camaraderie amongst their colleagues, they will be more engaged and productive.