Mission, Values and Strategy

Pioneering and captivating experiences that enrich and inspire players around the world.

Caterpillar

Our mission is to create pioneering and captivating experiences that enrich and inspire players around the world. We are experts in identifying, developing, publishing, distributing & licensing a mix of first-party and third-party IP games.

We support our unparalleled diverse back-catalogue with:

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World-class lifecycle management capabilities

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Genre and platform agnostic games and apps
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Premium games portfolio with over 140 titles across all platforms

everplay group plc remains a differentiated and compelling investment proposition within the games industry. Alongside the development of high-quality, engaging games and apps, everplay group has a track record of consistently leveraging the strength of its back catalogue to drive additional, reliable revenue streams from our existing content portfolio.

In addition, everplay group benefits from a distinct divisional structure, wherein each of the business offerings is headed by talented industry leaders who are all experts in their respective fields.

Strategic Pillars

As everplay grows and moves forward, it will be focused on four core strategic pillars, namely:

  • Building long-term first party roadmaps

    Building long-term first party roadmaps

  • Discover & nurture innovative new third-party games

    Discover & nurture innovative new third-party games

  • Disciplined cost control

    Disciplined cost control

  • Driving organic & inorganic growth

    Driving organic & inorganic growth

We have a strong pipeline of new games and apps scheduled for launch across 2026 and beyond, and we will continue to develop and launch additional content across the existing portfolio.

The group plans to continue to grow revenue and profit, which includes increasing the proportion of revenues from first-party IP over time, sharpening our greenlight process, developing more innovative marketing and publishing models, while pursuing an active M&A agenda.

Our story

Today, everplay group plc employs over 350 people across 8 locations in 5 countries, and operates across three divisions – astragon, StoryToys and Team17.

About everplay
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Careers

Want to join us? Take a look at our vacancies across Group and by division.

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